branding & advertising
Collins is a stylish boutique shopping centre in the heart of the city of Melbourne, Australia, who needed an overall brand identity to compliment their existing logo. This project draws inspiration from the Collins’ building. Graphic patterns were formed looking at shapes in its architecture and interior design and became part of the centre identity. Layered on black and white elegant fashion photographs, they give Collins’ shopping centre an image of style and elegance, together with glamour and modernity.
with Studio Alto, Melbourne, Australia