Portfolio

Moving Traditions

branding & lettering

Logo and branding designed for Moving Traditions, a progressive American Jewish association. The Hebrew word “Messorot”, which means “traditions”, is embedded is the logo in a modular and playful way. Like the association, the visual identity is modern and dynamic. It challenges the codes while keeping a strong structure. “At Moving Traditions we believe that when Judaism promotes self-discovery, challenges traditional gender roles, and celebrates a diversity of voices, it has the power to move our teens, our communities, and Judaism forward.”