branding & packaging
Three new-textured condoms needed an original and cohesive brand image that would trigger the consumer. The packaging was designed by thinking about the emotional response it could invoke. The finger-painted colorful textures are fun and arousing and they glow in the dark! They all give hints about the product inside without being too revealing, leaving the consumer with the desire to know more and to experiment.
with Studio Alto, Melbourne, Australia (creative concept by Andrew O’Keeffe)