Portfolio

The SuperCool

brand identity & illustration

Design of the brand identity and illustration for The SuperCool, a ‘mobile emporium that goes to the people.’ With hand-selected everyday objects from local and international artists, The SuperCool retail experience is influenced by fashion, pop culture and the creative industries with a touch of the nostalgic and the handmade. The visual concept was built around the curated curios in their unique pop-up stores – ‘the unearthed gems, the super special, the things you fall in love with’, with crafted hand-made logotype and series of signets to be scribbled, stamped, stenciled and stuck on their goodies.
with Studio Alto, Melbourne, Australia (project creative conceived with Andrew O’Keeffe)

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